Delivering merchant offers directly to their phones will be an increasingly important tool for incentivizing consumers to fill their shopping carts,” said Erin Warren, general manager at Rakuten In-Store Network. “As contactless payments become the norm, consumer adoption of mobile wallets is growing at a tremendous rate. They will then be able to earn cash-back rewards when they check out with Rakuten’s retail partners, which include H&M, Gap, and Adidas, using Google Pay, or with a linked physical credit card. The partnership will enable Google Pay users to add card-linked offers from Rakuten to their accounts, via the Android and iOS Google Pay apps. Rakuten, the massive cash-back site, has partnered with Google Pay to offer cashback rewards to Google Pay users who shop with Rakuten’s In-Store Network of participating retailers. Rakuten’s In-Store Network encompasses 39,000 merchant locations (including adidas, Dell, and more) and reaches more than 100 million customers.Google Pay users can add card-linked offers through the Android and iOS Google Pay apps.Customers who use Google Pay can now earn cashback rewards when they shop with participating retailers via the Rakuten In-Store Network.
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